Video marketing is easily one of the fastest-growing areas of online business promotion, but many marketing professionals are blissfully unaware of how to use this technology to leverage a business’ message and turn it into a viral sensation that lifts their traffic and user interaction levels to new heights. While it might have been possible to ignore this now essential area of marketing years past, the importance of such marketing strategies is now too big to ignore. Businesses which don’t employ an effective video marketing campaign can be left in the dust, pining for users who have been swayed to visit a competitor’s website simply by viewing one of their interactive, funny, viral videos on the world’s most popular source for such content. Here are the five reasons that it is now simply essential to leverage YouTube as a marketing tool.
1. Targeting Keywords isn’t as Easy as Many People Think it Is
In recent years, the search engine optimization marketing niche has exploded with new strategies and philosophies when it comes to generating effective keywords that promote a website’s message and expertise. This strategy of developing accurate and engaging keyword phrases is an absolutely essential part of video marketing, as well, but many professionals are not well-versed in the ways that YouTube marketing keywords differ from those which attract high rankings at major search engines like Google and Yahoo. Pursuing training in video marketing will necessarily educate a marketing professional in how to best develop these keywords, and it will ensure the wider success of their viral marketing campaign effort.
2. Shooting Video Requires Some Technical Expertise
The current era of technology is one where video cameras are bundled into almost every device we own, whether it’s the smartphone that connects us to the cloud, the office, and our loved ones, or whether it’s the laptop denies with power our everyday work. This proliferation of the webcam should not, however, cause marketing professionals to think that capturing effective video marketing is as easy as turning on that camera, speaking into it, and uploading the video. In today’s high-technology climate, those videos must be in high definition, contain informative graphics that hammer home a website’s key points and marketing statements, and come off as a slick presentation of strategy and user involvement. That requires some software skills that will need to be learned during a video marketing training session by even the most technologically-adept marketing professionals.
3. It’s Time to Learn How to Involve Users in a Marketing Campaign
Video marketing campaigns are actually a very difficult thing for the average business to pull off, mostly because it is all too easy to craft a campaign which might sound good on paper, but turns into a boring video after it’s produced. Because YouTube specializes in viral content that almost promotes itself among a wide user base of nearly 60 million people per month, a boring video is akin to Superman coming across an unexpected truckload of kryptonite. Businesses need to learn how to involve users and engage them in content, and that often means taking user-submitted posts and comments and discussing them, promoting them, and relating to them on the screen. An appropriate amount of training will make this perfectly clear, and it will help marketing professionals avoid the pitfalls of a simply unentertaining YouTube marketing campaign.
4. Marketing Videos can Improve Overall Search Engine Rankings When Done Correctly
The key to producing an effective marketing video is to create something which is not only engaging for the end user, but also effective at boosting a website’s overall reputation with sites like Google and Yahoo. In this case, Google is especially important, as they own the YouTube service and embed the site’s videos directly into search results when a user searches for relevant keywords. This makes the keyword selection process all the more important, and it also mens that marketing professionals will need to blend their new knowledge of video marketing with search engine optimization techniques, consistently fresh content production, and high levels of self-perpetuating traffic based on expertise. It’s a tall order, but it’s not impossible when marketing professionals engage themselves in a video marketing training class.
5. Video Content, Not Just Keywords, Drive Traffic to a Website
This isn’t mere search engine optimization — this is a video which uses keywords and animated content to send users to a website. This means that marketing professionals will need to learn what to say, how to say it, and wen to publish content in order to maximize the effectiveness of their viral video marketing message. Keywords are important, of course, but content is king in the world of viral marketing.