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Strategies for Video Internet Marketing on the Web


In the recent years, online video media marketing has become very popular. Smart online marketers realize the importance of creating videos for marketing and promotion. Using online video marketing can really differentiate your organization. Online video is an ideal medium for efficiently describing exactly what your product or service is, the way it performs, and the major benefits – in the shortest amount of time.

There is oodles of competing information online that you simply have just a few seconds to engage the interests of prospective customers or clients. Search engines like yahoo return 1000s of results for any given keyword search, so when these people see your web-site you merely have a moment to make an impression. They will rapidly check through what you’re proposing or promoting, and make a conclusion if whether or not your site and it’s material are really a fit for what they are seeking. It is really important during the first couple of seconds to give a clear and targeted message throughout a highly visual format. You have got to engage their interest and earn their trust swiftly so you can deliver the entire message.

Video can be a fantastic method for communicating ones meaning in a interesting and friendly way. This doesn’t mean you simply produce a quick video promoting your merchandise or services. Buyers are wise to gimmicky marketing ploys and demand quality information and content. Follow these following tips and you will be well on your way to video marketing success.

Get Exposure to your Video Everywhere

One fantastic rule is to not keep your videos viewable only on your site. To be the most efficient marketing tool, your video must be viewed by as many internet users as possible. There’s lots of web sites where you may upload your videos such as Vimeo, Google video, Viddler and more websites readily discovered using a simple search. Uploading through these additional internet sites will show the videos to far more users where they’ll comment, download, socially share, and even upload it on other web sites and blogs.

Size is important – keep it small

There are many formats which you create and save a video – such as AVI, Mpeg, SWF, and more. Know that several of these codec’s save a lot of data and produce substantial files which have a long loading time. Most website visitors may abandon the site if it takes too long for the site to load and/or the video to play. Videos larger than 1 MB can take longer than eight seconds to play. This is greater than how long the average user will wait. A short 2 minute video can quickly chew up 10 mb in the popular AVI format. This is the reason it is essential to convert your videos to a more favorable format such as swf. There are absolutely free video conversion products out there intended for converting the file format to a user-friendly format. A couple of cost-free conversion software programs I suggest are Free Studio and Any Video Converter.

Tell them straight up it is a brief video

You’ll get many more views to your video when you tell exactly what the video is about and roughly how long it will take to view. Always think of the way you will feel if you were to arrived at your web page along with what might encourage you to watch the video. There has to be something there compelling one to view it. This is where some short text or a splash page graphic can explain to your customers what the video is about and how long it will take for them to view it.

It is better to make a few brief videos than to have visitors view 1 lengthy 40 minute presentation. Be sure to stick to the subject while focusing around the benefits of your product or service. Video shorter than 2 minutes are ideal.

Wrapping it up

To be successful marketing with video, educate visitors upfront of the things they can anticipate and keep the message simple and to the point. You shouldn’t be reluctant to share the videos all over, as you will be rewarded with more views and traffic to your web site, which ends up in sales and cashola in your pocket. You can learn more about methods to be assure your online video marketing success by visiting the link in my bio. Thanks for reading!

Video Marketing and the Web


SkyTip Media is a full-service video production company providing solutions to the corporate, advertising, and direct response industries worldwide. Our staff is committed to bringing you the highest, most creative product, with the best possible customer service. We provide unique and highly sought after video productions of virtually any kind. Our quality work is a direct result of vigorous training, and is a direct responding to changes in the medium over the past decade. Our focus is to help you launch and leverage your product, increase brand awareness, reach your marketing objectives, and most importantly, deliver a powerful message designed to produce a strong Return on Investment (ROI).

Video Marketing is The Future:

Video marketing gives you the power to promote your message to prospects without the need to read any content. As time tells, people and the internet have evolved from reading, to listening, and now to watching; as the world did before with newspapers, to radio, to TV.


The most important benefit to online video marketing is the visibility. Online videos can be virally sent around the web without fearing loses in ability to generate traffic. The social sharing, or viral aspect, then becomes its strongest point. As your video is shared from one social media to the next, it gets bookmarked in social bookmarking websites; which will not only provide you with many back links to your website, but also get you a ton of free traffic.

Are Videos as Effective as Articles:

Articles can just be copied and forwarded along to anyone in emails. But, people don’t actually like to share content as much as they like to share videos, and videos are more entertaining!

We offer a wide variety of video production services. We work hand and hand with our clients to ensure they get the product that they are looking for. The following sections are the main categories that we stick to.

Online Video Marketing:

Video Marketing is an excellent way of promoting your product or service. We can help you incorporate a video into your Online Marketing mix that will fit seamlessly with your overall goals. We will additionally help you develop essential Key words and work with your social media presence. Our Online video Marketing services can help bring more potential clients to your website, keep them on your site longer and improve their overall experience with your company, ultimately improving your ROI of your online marketing efforts.


A Webmercial is simple promotional video that you put on your website to engage your audience. These can vary in length; however they are typically anywhere from 30-seconds up to 5 minutes. Normally a Webmercial will show your product in action, take a tour of your facility, introduce the owner or key employees or educate the consumer as to why they need your product or service. We customize our Webmercial packages to meet your individual needs and budget!

Social media Integration:

Whether you have your social media sites up & running or are waiting for them to be perfected, we can help you go further with your social media through the use of Video(s). We can help you set up your accounts, upload your videos and use them strategically to generate a buzz about your company. They used to say someone needs to hear your name 7 times before they use your services, but now, with social media, it has jumped to over 50 times! You need to be out there now, and we can help you conquer this feat.

Promotional Videos:

Promotional Videos are one of our signature pieces. These videos tend to run longer than a typical Webmercial and provide a complete overview of a company, person, product or service. Promotional Videos are typically 5-15 minutes in length and can include: facility tour, product demonstration, owner or key employee interviews, client testimonials, product or service in action, photos of past jobs, graphics & much more. Normally, a Promotional Video is accompanied by a complete script and a professional Voice-over. Promotional Videos can be used online, on DVD, at a trade show, on sales calls or via an in-house system. Our Promotional video packages are tailored to meet the needs and budget of the specific client.

Corporate Videos:

Corporate Videography covers a wide range of specialties. Whether you are looking for a basic Webmercial or a full-service Promotional Video, we can help! Our Corporate Videography services can go much further as well. Do you have an annual event that needs coverage? Is there someone retiring that you’d like to spotlight in a light-hearted video to show at their upcoming farewell party? Do you often generate large bids, and feel a bid-specific video could help you close the deal? There are many opportunities for corporations such as yours to utilize our services. Don’t go through the expense of creating an in-house department. Let SkyTip Media take the stress out of it and cover your needs from top to bottom.

Live Webcasting:

A Webcast is a live event streamed online that can be viewed by anyone, anywhere with an internet connection. It can be educational, informative, humorous, etc. A Webcast can be viewed live and archived for later viewing. It can be free, password protected or pay-per-view. A Webcast is ideal for sales or product demonstrations and is an excellent marketing opportunity!
Do you already have all the equipment but don’t know where to start? Our webcasting consultation services can point you in the right direction.

Video Hosting;

SkyTip Media now offers video hosting. Whether you have one or many videos that you’d like to have on your site, but you just don’t have the room or the bandwidth, or are just not allowed to have videos under your current website hosting account, our video hosting plan can help. Prices start at just $50 a month and allow you to house a large number of files. Our video hosting platform is searchable, sharable and customizable!

Plus, with the large variety of computers & smart devices out there, it makes it difficult to encode your video to suit each one. Our hosting platform ensures that your video can be seen by everyone with an internet connection.

Professional Videographer Chase McMullen has been filming and editing videos for the public for the last 15+ years. He’s known for continually been progressive in his filming and editing techniques to ensure his product is the most technologically advanced one on the market. He takes pride in designing products that are creative yet effective. His motto when designing is “create the impossible”.

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