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Taking Benefit of Using Youtube Video Marketing


Video marketing is an important strategy that is totally vital to your marketing campaigns. Here’s why. Businesses are now spending more money advertising on the web versus what they are spending on TV. More than 20 hours of video are uploaded to YouTube every minute. More than 1 billion videos are viewed on the widespread video sharing site everyday, and people presently devote more time to watching videos on the internet than they spend watching TV.

It’s no wonder that video marketing is fast becoming one of the most popular mediums online today. There is no other medium that measures up to the efficacy this visual tool creates for your marketing objectives. You take the chance of being left behind by your competitors if you should come to the decision that video marketing is not that important to your marketing campaigns. Why is video marketing so popular and exactly what is it?

The idea of video marketing is centered on promoting and uploading content for videos and sending it out on the internet. The popularity of video as a worthwhile marketing strategy is mainly due because of Google’s universal search feature.

Google introduced universal search in 2007. It meant that as you keyed in your keywords into Google the results the search engine delivered were not just webpages, but also photos and video too. You will likely find the video and image results ranked at the top of Google for the search you typed in Google’s search box; often times ahead of big, high ranking sites like Amazon. Concerning SEO objectives, the pronounced location of video clips exhibited at the top of the search engine results page in Google plays a big part in the growth of video marketing.

Video is one of the most effective SEO tools you can utilize. People love video as much as Google loves it. Video outdoes text way more due to the visual factor. Using a video will allow you to clarify or give details regarding your topic clearer. If you want to show your potential clients how something works and describe it in a clear and concise manner, nothing delivers better than utilizing a video platform. Provide inspiring content and you’ll start to bring people into your sales funnel and establish relationships with them.

Video marketing is a cost effective means of getting ranked high in Google’s search engine results and therefore a low cost way of generating new sales and inquiries for businesses. In addition, it’s a valuable way of increasing your business reputation, and getting ahead of your competition. It’s predictable then that numerous businesses are taking advantage of the competitive edge they can gain from video marketing.

There are numerous tools that are free that will help you create content for videos. After this last year, video has become hugely prevalent and will only continue to increase in popularity as time goes on. No other medium has the universal reach you can achieve with video at such a low cost. The ROI is outrageous weighed against other traditional internet promotional channels. If you are not employing video marketing, here’s something to consider. How does it make you feel realizing thousands of your potential customers are viewing your competitors videos and not yours?

5 Reasons Not to Skip Out on YouTube Video Marketing Training Any Longer


Video marketing is easily one of the fastest-growing areas of online business promotion, but many marketing professionals are blissfully unaware of how to use this technology, to leverage a business message and turn it into a viral sensation, that lifts their traffic and user interaction levels to new heights. While it might have been possible to ignore this now essential area of marketing years past, the importance of such marketing strategies is now too big to ignore. Businesses which don’t employ an effective video marketing campaign can be left in the dust, pining for users who have been swayed to visit a competitor’s website simply by viewing one of their interactive, funny, viral videos on the world’s most popular source for such content. Here are the five reasons that it is now simply essential to leverage YouTube as a marketing tool.

1. Targeting Keywords isn’t as Easy as Many People Think it Is

In recent years, the search engine optimization marketing niche has exploded with new strategies and philosophies when it comes to generating effective keywords that promote a website’s message and expertise. This strategy of developing accurate and engaging keyword phrases is an absolutely essential part of video marketing, as well, but many professionals are not well-versed in the ways that YouTube marketing keywords differ from those which attract high rankings at major search engines like Google and Yahoo. Pursuing training in video marketing will necessarily educate a marketing professional in how to best develop these keywords, and it will ensure the wider success of their viral marketing campaign effort.

2. Shooting Video Requires Some Technical Expertise

The current era of technology is one where video cameras are bundled into almost every device we own, whether it’s the smartphone that connects us to the cloud, the office, and our loved ones, or whether it’s the laptop denies with power our everyday work. This proliferation of the webcam should not, however, cause marketing professionals to think that capturing effective video marketing is as easy as turning on that camera, speaking into it, and uploading the video. In today’s high-technology climate, those videos must be in high definition, contain informative graphics that hammer home a website’s key points and marketing statements, and come off as a slick presentation of strategy and user involvement. That requires some software skills that will need to be learned during a video marketing training session by even the most technologically-adept marketing professionals.

3. It’s Time to Learn How to Involve Users in a Marketing Campaign

Video marketing campaigns are actually a very difficult thing for the average business to pull off, mostly because it is all too easy to craft a campaign which might sound good on paper, but turns into a boring video after it’s produced. Because YouTube specializes in viral content that almost promotes itself among a wide user base of nearly 60 million people per month, a boring video is akin to Superman coming across an unexpected truckload of kryptonite. Businesses need to learn how to involve users and engage them in content, and that often means taking user-submitted posts and comments and discussing them, promoting them, and relating to them on the screen. An appropriate amount of training will make this perfectly clear, and it will help marketing professionals avoid the pitfalls of a simply unentertaining YouTube marketing campaign.

4. Marketing Videos can Improve Overall Search Engine Rankings When Done Correctly

The key to producing an effective marketing video is to create something which is not only engaging for the end user, but also effective at boosting a website’s overall reputation with sites like Google and Yahoo. In this case, Google is especially important, as they own the YouTube service and embed the site’s videos directly into search results when a user searches for relevant keywords. This makes the keyword selection process all the more important, and it also mens that marketing professionals will need to blend their new knowledge of video marketing with search engine optimization techniques, consistently fresh content production, and high levels of self-perpetuating traffic based on expertise. It’s a tall order, but it’s not impossible when marketing professionals engage themselves in a video marketing training class.

5. Video Content, Not Just Keywords, Drive Traffic to a Website

This isn’t mere search engine optimization — this is a video which uses keywords and animated content to send users to a website. This means that marketing professionals will need to learn what to say, how to say it, and wen to publish content in order to maximize the effectiveness of their viral video marketing message. Keywords are important, of course, but content is king in the world of viral marketing.

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