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What Makes Internet Marketing Video Tutorials So Powerful?


In the last couple of years the Internet Marketing scene has completed a major transformation that is rapidly expanding into all phases of online marketing. Gone are the days of text-only sales pages. The new media, Internet Marketing with Video Tutorials, has moved all other means of online advertising into the back of the bus.

Headlines and reports about the power of internet marketing and the use of video tutorials can be found all over the Web, in business journals and newspapers. The entire world is watching those videos in record numbers and there’s no sign of a slowdown anytime soon.

One recent press release by Comscore, trumpeted that the number of online videos viewed in the U.S. alone totaled 11.5 billionin March of 2008, a 13% increase over the previous month. That month, according to Comscore, nearly 139 million U.S. Internet users watched 83 videos each. The leaders in viewing sites were Google Sites (85.7 million), Fox Interactive (54.3 million), Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

Those numbers speak for themselves. Internet marketing with video tutorials on any subject is here to stay and will only grow exponentially as more and more Internet Marketers and “on the street” business owners drag out their camcorders. Video production software is also highly popular on giveaway promotions and as an added bonus for purchasing a One-Time-Offer (OTO). Anyone can make a video tutorial and have it online in a day. Some more experienced users report that they can have their recording rendered in to their chosen video format, uploaded and LIVE for public view within 15 minutes!

The astounding numbers above are only part of the picture. An Internet Marketer’s customer base is actually the entire world and ignoring the power of using videos to attract customers and provide useful content is definitely commercial suicide.

One of the marketing myths making the rounds among the uninformed is that television marketing is cheaper and more cost-productive than Internet Marketing with videos. The truth of the matter is that anyone with a digital camcorder can sit in their underwear in their bedroom wearing a “clean cut” looking shirt and produce a quality video to market their product in less than an hour or two.

Another television advertising misconception is that the bigger, brighter and more animated mega-ads will attract those online video viewers back to television viewing. Those traditional television marketers, with enough vision to see the diminishing future of television advertising, are moving to online Internet Marketing as fast as they can.

One fact that a large number of traditional television marketers are slow to recognize is that their prime buying audience is online when they used to be watching television. They are watching Internet videos, browsing sales pages from any country on the globe, learning how to use videos on their own blogs (vblogging) and making their own internet marketing videos and tutorials as fast as they can. Blogs can be set up for free and quality software to create videos can easily be found, either for free or reasonably priced.

The last traditional marketing concept to poke a hole in is the perceived draw of high definition television. While the spread of HD television in the U.S. is somewhere upwards of 30%, nearly 75% of the Internet is already equipped for high definition television. Broadband connections and LCD monitors are already standard equipment in any teenager’s bedroom and the same is true for most of their parents too.

When traditional television advertising agencies and their high-powered clients start focusing on the strengths of Internet Marketing videos…quality, lower productions costs, the vast numbers of their viewing audience and return on their investment…their marketing strategies will change for the better.

In the meantime, Internet Marketing videos and tutorials created by talented amateurs will continue to spread around the globe, attracting the attention of millions of potential customers.

The real question here is: Can a kid with a digital camcorder topple a Fortune 500 company using traditional television advertising and ignoring the Internet? The answer simply put, Hell, yes!

Viral Video Marketing – Is Your Business Getting Left Behind?


Viral video marketing, is it going to be part of your marketing strategy? With the squeeze on businesses around the world you can bet your bottom dollar that there will be a closer scrutiny on how a company’s advertising revenue is being spent in the face of the recent credit crunch.

Some industry experts however believe that online advertising will continue to grow as businesses seek more bang for there buck so to speak. Online advertising is a growing aspect of business marketing in the internet age even if you don’t own an e-commerce website, and one particular brand of marketing online is of course Viral Video Marketing.

So what exactly is Viral video marketing and how can it fit into your marketing portfolio and strategy. According to one of the UK’s leading viral video marketing experts Breon Snowdon, Managing director of the award winning Surrect Media design and production company based in the UK.

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. Snowden’s statement sums it up nicely but there is also a number of upsides to web marketing campaigns (especially viral ones) that businesses are starting to take notice of.

One of these is the cost base. Unlike the very expensive television advertising and traditional media advertising avenues, web video marketing can be far more economical and a businesses exposure to its potential customers tends to be more than the snapshot 2 minutes or glance an advert in the national press will likely receive. Interesting and well thought out videos can keep a customer captivated often for more than five minutes at a time and if the video is particularly interesting or sufficiently informative or funny quite often they will go viral.

This is where the true magic happens as your video is spread by word of mouth, e-mail or even gets bookmarked at the many social networks that are now part of the every day buzz of the internet. This is the viral video marketing effect. Production cost can be very low compared to traditional televised media so this aspect alone makes web video marketing a very attractive option indeed, even for the small business owner.

Equally with a well, though out brief and a sound strategy it is possible to make more than one cut of a video so it can be uploaded to the internet more than once furthering the chance of viral growth. Some traditional retailers for example Tiger Direct have taken the bull by the horns and now use video to sell their product online as this not only gives them massive exposure, but they can effectively pre-sell a customer on the latest emerging technology or upgrade product for a home computer for example enhancing their own brand at the same time.

Whilst this does not fall under the general banner of viral video marketing it does go to show that web video marketing is being taken very seriously indeed by any business wanting to get their message out there and increase the visibility of their brands or products. Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease. This is similar to traditional media advertising where an advert can run for as little as a day. Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.

If your not ready to jump in a commission a viral video marketing campaign straight away, don’t forget there are a number of other very positive benefits of using video, and that is of course for your on page presentations. A well thought out video presentation can be a very effective and professional medium to pre-warm potential customers or clients visiting your web site and can really set your business apart from your competition, but don’t wait too long though or you may be left behind.

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