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17 Online Video Marketing Tips for Affiliate Marketing Success

 


Marketing through the internet has been proven effective by the vast improvement of the numbers with lots of “new age” webpreneurs. Many small company skeptics are looking for overwhelming reasons to say “NO” to putting money into advertising online, yet 1-in-3 have tangibly committed to doing this through the break of 2011. The culture of offline clients are fast changing, much like its entrepreneurs.

Should you be looking for marketing with video tip for affiliate marketer?  I’d like to first reveal to you why marketing with video has become so important. In 2008, YouTube surpassed Yahoo since the internet’s 2nd largest search engine. Since that time, Google has had its subsidiary company, YouTube towards the moon using video.

Brian Tracey, acclaimed and touted sales expert has been quoted to saying, “Using video, rather than the traditional sales presentation protocols (Power Point flip charts) is 50% more effective at relaying a note.” Tracey discrete the truth that we’ve be a world obsessed by the one-eyed monster.

The tv, video games, interactive websites and many other visually stimulating channels of selling leaves video marketing experts to use this tool more often when satisfying a customer’s needs. If you promise to follow these 4 online video marketing tips for internet marketer, I’ll guarantee that you will not be disappointed using the results – you are able to take that towards the bank.

1. Cater to your consumer’s reliance on the Internet and mobile media. Driving business by taking benefit of these new platforms so that your prospects and customers will find you, hear about you and, ultimately, buy from you isn’t a “wild west” idea. The marketing paradigm has shifted.

2. Marketing has shifted from an one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV, newspapers as well as the door-to-door distribution of directories like the Yellow Pages and other print publication.

3. Be aware of numbers behind marketing via video. YouTube sees 2 million videos uploaded everyday, 4 million videos auto-played everyday, but for the last 14 months, the house page of YouTube.com has been out of stock.

4. Once uploading a video, make use of the free “hot link” by typing in your site address since the first things in the description area. This 4th tip is critical because most don’t understand the whole point of selling with video is to drive traffic towards your website, ultimately letting you monetize it.

5. Keep the videos under two minutes wherever possible, unless you’re presenting a training video as well as your audience already knows you and also the worthiness that they going to get from spending time along with you.

6. Grab people’s attention right out of the gate, by letting them know concerning the fantastic value you are going to deliver for them, and get making use of Immediately. Don’t save the punchline ’till the end… there might be no-one there to listen to it! Then deliver concise, high quality, relevant information to your target audience, and they’re going to continue to watch your video right through towards the end – as well as your marketing goals will be accomplished.

7. You need to tell people EXACTLY what you want them to complete. And here’s the second really important part: Allow them to follow through with that action NOW.

8. Make use of a REAL PERSON. The times of putting a soundtrack without anyone’s knowledge and pasting photos or images in your videos are done and also over with. People still make use of this lame tactic but no one buys involved with it anymore. It’s more essential than ever now days to possess a real person do the talking in your video. This may either be yourself, a buddy, or someone you hire. The very best marketing with video tips will emphasize the requirement for legitimacy. Your video can come off a lot more legitimate having a real person. Given the presentation is decent, the results will speak on their own in successful sales.

9. Make use of a REAL CAMERA. Basically the reason by this isn’t to use a web camera off your pc. You are not video chatting, you’re selling. Simply mind boggling how many marketers will have these flashy sales pages, yet they present their videos in this lousy web camera fashion. If you are planning to video market, then still do it. Use a minimum of a halfway decent camera (it doesn’t have to be an HD camcorder at all). This simply implies that you worry about what you are presenting and you’re simply not only some sloppy amateur who flips on the web cam. You would not market with bad looking websites, so don’t market with bad looking videos.

10. Build your Videos QUICK and CONCISE. The best video marketing tips is going to be the ones that pinpoint the current, relevant times by which we live. This isn’t the 90’s anymore where people would view 30 minutes of Tony Robbins infomercials. This is actually the digital environment where people completely Live and eat the model of quick and concise. Think about it: texting, tweeting, Facebook, Google; fundamental essentials most popular tools of our digital environment plus they all focus around the type of quick and concise communication. You want individuals to be careful about your videos? Make them short. Communicate quickly inside an easy manner.

11. You have to be CONVINCING. It goes along with the busy digital environment which was focused on in the last point. Imagine your viewer has his cell phone in the hand and it is dying to make a tweet or send a text. Now imagine what it is going to take to prevent him from carrying this out. That’s the level of “convincing” you need to go to in your marketing videos.

12. Make use of a VIDEO VIEW INCREASING Service. Lots of people will wonder why I haven’t talked about SEO and all another tactics to get views to your videos. Instead I’ve stressed making quality, concise and convincing videos as the most significant video marketing tips. This is because this last point is the main key for driving traffic for your videos. Just use something (one that uses “real human views” to improve traffic instead of a bot program) to obtain your video views. Once you have that initial rise in views your video can rank higher than all of the SEO work you might have done. It’s incredible more marketers haven’t realized this yet, because this method is such an easy and almost automatic method to generate enormous amounts of traffic to your videos.

13. Shoot Your Video. Okay… don’t let that scare you. You don’t have to go buy a Canon 520 Series to do that. In case your phone includes a camera, you can easily record yourself teaching people, giving a seminar, giving a step-by-step guide on your computer screen, along with other interesting or how-to stuff. You might use software like Jing, or Camtasia to shoot on-screen video. They’re perfect for teaching people and showing them how to proceed on the PC. To get the best results, use only high quality microphones and videophones with above 2.0 megapixel lens.

14. Give Your Video a Catchy Title. Marketing with video is a lot like other kinds of marketing. You have got to make the title and headlines catchy in order to draw them in. Simply using titles like Weight loss tips don’t work anymore. It’s to be specific and address people’s needs. For example, rather than weight loss tactics, you can title the recording as 3 Cheap But Powerful Weight loss tactics. So, when you are uploading your videos to YouTube along with other video search engines, ensure to create the title count.

15. Content Must Be Rich and Informative. Unless you’re shooting a video of your 4 month old daughter saying her first word, your video has to provide a large amount of value. If you wish to get some really impressive results, creating an informative video will do the secret. Offer just as much information as possible within the small amount of time possible and you will be all right. One more thing, don’t let your presentations exceed 3 minutes. Individuals don’t have enough time for much more nowadays. Also, be sure to keep your URL visible using the editing options in your video editing software.

16. Use HTML inside your Descriptions. Most video sites provide you with a chance for a brief description of the video. You are able to create anchor texts and then leave your website link inside your descriptions. This way, people can certainly click through to your intended website without having to cut and paste.

17. Avoid Salesy Videos. Unless your video is a sales video or an infomercial, please avoid selling directly. People hate being sold to even when they are fully aware they need what you’re offering. Instead, subtly nudge them in the right direction by asking to check a specific resource out. A good way to do this is always to mention the benefits of visiting the resource inside your video casually once at the beginning and also at the end. You could also have the resource visible in the video constantly.

To conclude, these 17 movie marketing tips for internet marketer specified for for you to second-guess yourself next time you spend money which was not well invested. Video sharing sites are typically free, however the cost of not using video to campaign your message can be extremely costly.

What Is Video Marketing?

 


Welcome to Video Marketing 101. This lesson is designed to introduce you to what video marketing is and what it can do for your business. It will also highlight the other lessons in this course including How To Create Your Own Marketing Video. Let’s get started!

Video Marketing Defined

Video marketing is defined as using video to market your business. Pretty straightforward, right? The simplest form of video marketing is an advertisement – a video which sells your product or service – you buy space on relevant sites and their visitors see your ad.

However there are many other ways video can be used to market your business. These forms will be addressed in Lesson Two. Before you can determine how to use video to build your business, it’s important to understand what video can and cannot do.

The Strengths of Video Marketing

According to research conducted by the Pew Research Center, 57% of Americans have downloaded online video and 19% download video every day. As computers are slowly replacing televisions for many consumers and cell phone technology continues to develop, it is anticipated video will continue to grow. The research also found more than half of users watching video were sharing the video clips with others, showcasing the viral or word of mouth marketing aspect of this medium.

There’s no doubt about it, video and audio mediums are a powerful form of content and they’re rapidly growing as the marketing tool of choice for many businesses both large and small. They offer numerous benefits not available through standard print content, including:

The ability to showcase company personality. Customers are demanding authenticity and transparency online. They want to know who you are and what your company is about. Video is the ideal way to communicate your personality.

The ability to evoke immediate response. Video and audio are often viewed immediately. Standard print content can often sit in an email inbox for weeks.

The ability to tell a better story. Video and audio give your company a unique opportunity to show rather than tell – anyone familiar with good storytelling technique and advertising knows the old adage, “Show, don’t tell”.

The ability to avoid duplicate content issues. Duplicate content restrictions pain internet business owners. Penalties are fierce; rankings plummet. Duplicate content struggles simply don’t exist with audio and video, and both forms still help to improve search engine ranking.

The ability to easily add new content regularly. To maintain a high page rank with the search engines, webmasters need to regularly add new content to their websites. However, creating new content on a consistent basis becomes a struggle for many, particularly if it’s a small business and you’re wearing many hats.

The ability to capture the attention of your audience in a whole new way. If your audience has become accustomed to print, video and audio may light a fire under them again and inspire action. Google is showing more and more videos in the search results. Producing a video is very inexpensive and posting it is free. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.

Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month! According to a recent Marketing Sherpa report on Marketing with Video, released Jan 09, 57% of internet marketers who have used video for marketing purposes have been pleased with the results.

They cite an increase in sales, lead generation, site use, and improved customer relations. In the world on online business, that’s what it’s all about. It’s what we strive for and when a tool like audio and video comes around, it pays to take advantage of it to build your business.

Technology, audio and video content, tells great stories. Like no other medium, it enables businesses to connect with their prospects on a whole new level. Designed to help business owners accomplish greater profits through audio and video content, audio and video enable a business to reach their target audience in a way that no other medium offers.

What other tool gives your target audience a view inside the company – who’s running it, what their personality is and, best of all, how they can offer a benefit and a solution to their problems, or a way to fulfill their desires? Video gives your company, and you, a voice and it gives your audience a personality to connect to. Great content and “likability” motivate purchasing behavior. Video Encourages Sharing and Interactivity

Let’s talk about Web 2.0 for a minute. Web 2.0, is defined as the shift in the internet as a one way street to a two way street. Instead of your audience simply being the recipient of information online, they now participate in it. They create information, they share it and they interact. Video meshes quite well with this concept.

If YouTube proves anything, it demonstrates that people love to share videos they find both entertaining and informative. They forward videos from their cell phone, via email and even forward links verbally. Great videos can be water cooler talk and exceptional audio and video products are recommended to friends and associates.

The trend for sharing and interacting with marketers who use audio and video is so strong that there are a number of widgets available to facilitate the process and of course to track the information for marketing purposes. Major news sites like CNN and Forbes offer widgets for users to download so they have access to the most recent and popular videos. This gives website visitors instant access to information. They can vote, comment, or forward the links, all of which increase traffic and build a subscription base.

In an article published in Business Week, Peter Yarad is quoted as saying “instead of simply trying to build brand awareness, marketers now have the ability to reach out to customers with useful features to enhance their personalized experience.”

Social networking sites like Facebook also offer thousands of user created widgets all designed to enhance sharing of videos and posts. Video marketing can quickly become the most powerful tactic in your marketing strategy. It can be very inexpensive to produce and offer a tremendous return on your investment. Often, a little strategic tagging and SEO ensures your video reaches your audience and the viral nature of video takes over expanding your reach and awareness.

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