Video marketing is an important strategy that is totally vital to your marketing campaigns. Here’s why. Businesses are now spending more money advertising on the web versus what they are spending on TV. More than 20 hours of video are uploaded to YouTube every minute. More than 1 billion videos are viewed on the widespread video sharing site everyday and people presently devote more time to watching videos on the internet than they spend watching TV.
It’s no wonder that video marketing is fast becoming one of the most popular mediums online today. There is no other medium that measures up to the efficacy this visual tool creates for your marketing objectives. You take the chance of being left behind by your competitors if you should come to the decision that video marketing is not that important to your marketing campaigns.
Why is video marketing so popular and exactly what is it?
The idea of video marketing is centered on promoting and uploading content for videos and sending it out on the internet. The popularity of video as a worthwhile marketing strategy is mainly due because of Google’s universal search feature.
Google introduced universal search in 2007. It meant that as you keyed in your keywords into Google the results the search engine delivered were not just webpages, but also photos and video too. You will likely find the video and image results ranked at the top of Google for the search you typed in Google’s search box; often times ahead of big, high ranking sites like Amazon. Concerning SEO objectives, the pronounced location of video clips exhibited at the top of the search engine results page in Google plays a big part in the growth of video marketing.
Video is one of the most effective SEO tools you can utilize. People love video as much as Google loves it. Video outdoes text way more due to the visual factor. Using a video will allow you to clarify or give details regarding your topic clearer. If you want to show your potential clients how something works and describe it in a clear and concise manner, nothing delivers better than utilizing a video platform. Provide inspiring content and you’ll start to bring people into your sales funnel and establish relationships with them.
Video marketing is a cost effective means of getting ranked high in Google’s search engine results and therefore a low cost way of generating new sales and inquiries for businesses. In addition, it’s a valuable way of increasing your business reputation, and getting ahead of your competition. It’s predictable then that numerous businesses are taking advantage of the competitive edge they can gain from video marketing.
There are numerous tools that are free that will help you create content for videos. After this last year, video has become hugely prevalent and will only continue to increase in popularity as time goes on. No other medium has the universal reach you can achieve with video at such a low cost. The ROI is outrageous weighed against other traditional internet promotional channels.
If you are not employing video marketing, here’s something to consider. How does it make you feel realizing thousands of your potential customers are viewing your competitors videos and not yours?