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The Importance of Online Video Marketing for Business


Online video marketing is increasing in popularity today as revealed by the sensation brought about by YouTube and other video sites. Websites are seeing the need to upload videos alongside other forms of content such as images and articles. Videos are becoming very powerful tools of communication in the effective marketing of various products and services. Many internet users are also fond of watching videos because they are not only informative. Videos are also very entertaining and light.

Online Video Marketing Allows Improved Communication

Videos are very crucial in marketing because they increase engagement with consumers. Internet users read articles targeting specific information. They have the choice to read the entire article. But most often, they do not. They simply search for keywords that are related to their inquiries and problems. This limits the conversation between marketers and potential consumers.

Videos however need to be watched in its entirety making online video marketing very reliable. Marketers hold the full attention of consumers from the moment they press play until the video ends because they have limited option of skipping the video lest they miss vital information they are looking for. Internet users also find video materials preferable because their easily comprehend information out of the graphics and audio provided in videos compared to texts.

Marketers can thus, easily influence internet users with the emphasis of words and intonation of voice that can be heard. They can easily relay their message using moving images that do not bore the audience.

Online Video Marketing Shows Quality Customer Service

Online video marketing is also very helpful in exposure and branding. Videos, unlike articles and images, project the image of who the audiences are talking to as if having a live conversation with someone. Audiences see the person talking about the product and the human behind the brand. Videos allow audiences to make an impression about the brand and company. Audiences will conclude how the company places importance on customer service by making the communication very personal.

Online Video Marketing Helps in Search Engine Optimization

Videos, when viewed in search engines, can be seen in thumbnails. If you post videos in your website and add thumbnails, tags and categories to your videos, your site is most likely to get attention in search engines. Videos, as web content, also get positive results in search engines unlike articles which usually get the scrutiny of tools such as Panda and Penguin. All these increase the chances of generating traffic into your website.

You can also use your videos and upload them on YouTube. YouTube can expand your potential market because the site attracts billions of viewers a year. You can maximize the solid audience base of YouTube to your goal of turning them into your consumers.

You can also maximize your videos by uploading them to social media sites for link building purposes. These sites, through your videos, increase the conversation rate of your products and services. In a way, it also increases the hits of your website and increases your ranking in search engines which are your objectives in online video marketing.

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